should i major in business or public relations

Though the two do intersect, marketing deals more with advertising whereas PR is the business of trying to get clients coverage and buzz for free. While studying in the business department, Valerie did take a marketing class, but she is quick to point out the differences between marketing and public relations. “My college offered PR and promotions classes in the business department, but I actually never took any of them!” When thinking about how her major relates to her work she humorously mentions her lack of involvement with any sort of public relations courses. Valerie attended Skidmore College and graduated with a degree in Management and Business in May 2012. “PR is not a place for introverts,” Valerie advises. As an Account Executive at EVINS, she works with a variety of different clients, media executives, and coworkers on a daily basis. Valerie Shaindlin understands the importance of emotional intelligence-being able to interact with multiple people and personality types every day.

This job may not require you to have an IQ score of 180 or the technical skills necessary to build a website, but there’s no doubt about the amount of emotional intelligence that it is imperative to have in the field of Public Relations. This morning you were fast-talking and aggressive pitching Client X’s story to Reporter A but now you switch to the enthusiastic and patient demeanor that Client X responds to best. No prob!” and then gather all the necessary info on Client X. You take a breath, respond to your boss with a “Got it. But just when you think the day is over, your boss pings you to let you know that you’ll need to call Client X to explain the details of the latest project. Now, as the day comes to an end, you’re ready to go home. Your lunch break consisted of a granola bar hastily shoved into your mouth and washed down with a glass of water just in time to make yet another phone call. It’s 6:30pm and you’ve barely left your desk all day.

Should i major in business or public relations